My boss at Momentum loves cars. Me? Let's just say I willingly bought a PT Cruiser. Nevertheless, I've worked on Pennzoil, Quaker State, Rotella T, Rain-X, Black Magic, Buick, Pontiac and O'Reilly Auto Parts, plus racing sponsorships for Shell (NASCAR, IRL, NHRA), Hostess (Hostess Race Divas) and Domino's (NASCAR). Whenever an automotive account comes along, chances are I'm on it.
This work is from a sidelined pitch for Hankook Performance Tires.
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| Most people don't realize they need new tires. So we proposed leaving these cards on vehicles at stadiums, racetracks and other high-attendance venues to drive awareness and sales. |
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