Bud Light Maxim Exposure

Maxim Exposure was a program designed to get Bud Light into upscale bars and clubs. At each venue, the event team would scout for guests to invite to the VIP Maxim party held in each of the 40+ cities on our tour. These are 3 of the promotional print ads that ran in Maxim.

In addition to print, I was responsible for the conception and execution of an interactive Maxim Hottie photo shoot. We'd project the video on the wall of a club, then invite guests to "direct" the virtual model by typing commands on a keyboard. I came up with at least 15 responses to "take off your bra." My favorite bit of feedback was from a guy who told the event staff he felt sorry for the model. He thought she was in another room of the bar, awaiting commands.