Energy House Calls – Transmedia Campaign Featuring Original Content

Challenge: Confusion and mistrust

Traditionally, residential programs for Pacific Gas and Electric Company (PG&E) have been promoted through separate, unrelated marketing campaigns, leading to communication fatigue for customers. And while PG&E brand awareness is high, brand trust is low. 

Solution: Reality TV http://energyhousecalls.com/

My Role: Creative Director, Writer, Producer, Editor, Temporary Californian

The campaign site EnergyHouseCalls.com features episodes, how-to project videos,
PG&E program information, an interactive energy-saving game and more.

On August 3, 2012, PG&E launched an energy industry first – a DIY-style reality TV show. Led by Host/DIY expert Carmen De La Paz, our team helped Californians assess energy issues, identify PG&E programs and DIY projects to help lower usage, then complete an energy transformation in one day.

Energy House Calls showcases the benefits of PG&E residential programs in a contextually relevant way. Rather than a lecture (“Use less energy”), it’s a conversation (“Here’s how you can save money on your bill. What have you tried?”). When customers see real people like them doing things to save energy and money, they're interested – especially because in some parts of California, an energy bill can exceed a mortgage payment. 

Support media via cable, cinema and online drove customers to http://energyhousecalls.com/. Customers could also watch the episodes on Hulu and YouTube. An interactive tour, retail installations and social media rounded out the customer engagement experience.

On location in Chico, California

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