Tuesday, January 8, 2013

Thursday, January 3, 2013

Monsanto Brand Launch



Monsanto wanted to introduce a new trait brand called Genuity at an American Seed Trade Association (ASTA) event in Chicago. So we created a movie premiere theme. 

These posters were on display in the lobby, where guests nibbled appetizers and sipped cocktails before the big event. Inside, they were treated to a series of "coming attractions," movie-style trailers based on the functional benefits of the Genuity seed traits – Herbicide Tolerance, Insect Protection, Weather Protection and Increased Productivity.


Herbicide Resistance

Insect Protection

Weather Protection

Increased Productivity


3D Mailer with tiny velvet ropes

Monsanto Corporate Campaign


Sometimes, Monsanto needs to plead its case to lawmakers. 
This campaign was intended to run in Washington, D.C., to raise awareness for the crisis facing our planet if we don't produce enough crops to sustain the population.