Shock City Studios

Postcards for a local St. Louis recording studio.

Monsanto Brand Launch

Monsanto wanted to introduce a new trait brand called Genuity at an American Seed Trade Association (ASTA) event in Chicago. So we created a movie premiere theme. 

These posters were on display in the lobby, where guests nibbled appetizers and sipped cocktails before the big event. Inside, they were treated to a series of "coming attractions," movie-style trailers based on the functional benefits of the Genuity seed traits – Herbicide Tolerance, Insect Protection, Weather Protection and Increased Productivity.

Herbicide Resistance

Insect Protection

Weather Protection

Increased Productivity

3D Mailer with tiny velvet ropes

Monsanto Corporate Campaign

Sometimes, Monsanto needs to plead its case to lawmakers. 

This campaign was intended to run in Washington, D.C., to raise awareness for the crisis facing our planet if we don't produce enough crops to sustain the population.

Energy House Calls – Transmedia Campaign Featuring Original Content

Challenge: Confusion and mistrust

Traditionally, residential programs for Pacific Gas and Electric Company (PG&E) have been promoted through separate, unrelated marketing campaigns, leading to communication fatigue for customers. And while PG&E brand awareness is high, brand trust is low. 

Solution: Reality TV http://energyhousecalls.com/

My Role: Creative Director, Writer, Producer, Editor, Temporary Californian

The campaign site EnergyHouseCalls.com features episodes, how-to project videos,
PG&E program information, an interactive energy-saving game and more.

On August 3, 2012, PG&E launched an energy industry first – a DIY-style reality TV show. Led by Host/DIY expert Carmen De La Paz, our team helped Californians assess energy issues, identify PG&E programs and DIY projects to help lower usage, then complete an energy transformation in one day.

Energy House Calls showcases the benefits of PG&E residential programs in a contextually relevant way. Rather than a lecture (“Use less energy”), it’s a conversation (“Here’s how you can save money on your bill. What have you tried?”). When customers see real people like them doing things to save energy and money, they're interested – especially because in some parts of California, an energy bill can exceed a mortgage payment. 

Support media via cable, cinema and online drove customers to http://energyhousecalls.com/. Customers could also watch the episodes on Hulu and YouTube. An interactive tour, retail installations and social media rounded out the customer engagement experience.

On location in Chico, California

Print

O'Reilly Auto Parts TV

Do you know the "O-O-O-O'Reilly" jingle? It's pretty dated. 

But our clients insisted that we include it in their new TV campaign. 

So we reinterpreted the jingle with whistling.

Hankook Performance Tires

My boss at Momentum loves cars. Me? Let's just say I willingly bought a PT Cruiser. Nevertheless, I've worked on Pennzoil, Quaker State, Rotella T, Rain-X, Black Magic, Buick, Pontiac and O'Reilly Auto Parts, plus racing sponsorships for Shell (NASCAR, IRL, NHRA), Hostess (Hostess Race Divas) and Domino's (NASCAR). Whenever an automotive account comes along, chances are I'm on it. 

This work is from a sidelined pitch for Hankook Performance Tires.

Most people don't realize they need new tires. So we proposed leaving these cards on vehicles at stadiums, racetracks and other high-attendance venues to drive awareness and sales. 

"Movie Posters" for Original Series Presentations

Sometimes, the design director at Momentum seeks my concepting and copywriting help with "movie posters" to help sell an original series. "Rogue" was picked up by DirecTV for 2013. http://www.hollywoodreporter.com/news/directv-thandie-newton-rogue-322995

Another concept for "Rogue."

The treatment for "Ghostkeeper" reminded me of "Buffy The Vampire Slayer" with ghosts.  
It wasn't picked up.